Marketing Executive - Job description

Reporting back to the Group Marketing Manager, the role of Marketing Executive is to look after a collection of brands within the Barretts Group.

Working with the relevant managers, you will create, execute, and analyse a varied range of campaigns through multi-channel media, including digital, traditional, and events, to achieve set marketing objectives and goals.

You will be a passionate and intuitive marketer, capable of working independently and as an integral part of a diverse and skilled in-house marketing department.


  • Diligently uphold multiple corporate identities.
  • Liaise with internal and external managers to support them in achieving business goals.
  • Understand the consumer behaviour of individual brands to create insightful and targeted communications.
  • Work to a quarterly marketing plan while also being able to work quickly on ad-hoc activity in response to a fast-paced working environment.
  • Creation, execution, and analysis of strategic multi-channel marketing campaigns.
  • Manage and build upon multiple social media channels, creating engaging and relevant content to increase followership and engagement.
  • Content management of websites with the latest offers, products, and rich media.
  • Monitor and improve search engine optimisation.
  • Conduct competitor and industry research to bring insight to campaigns.
  • Building personalised and highly targeted email and direct mail campaigns.
  • Ensuring consistency across integrated marketing communications.
  • Designing artwork for digital and traditional assets to Corporate Identify standards.
  • Design assets for paid social media and Google Display ads.
  • Record and edit high-quality, impactful video content for social media, website, and advertising purposes.
  • Reputation management via social media, review channels, and business listings.
  • Utilising time management and organisational skills to work to strict campaign deadlines.

Skills Required:

  • Experience in a B2C and/or B2B marketing environment.
  • BSc/BA in Marketing, Advertising, or relevant discipline.
  • Proficiency in Photoshop/InDesign.
  • Photography and videography skills.
  • Strong attention to detail.
  • Knowledge of HTML/CSS and experience with email facilities, e.g., Mailchimp.
  • Experience in using CMS.
  • Social media management.
  • Copywriting skills.
  • Knowledge of the latest marketing trends and tools.
  • Understanding of multi-channel marketing.
  • Proficient in Word and Excel.
  • Excellent communication skills.
  • Impeccable organization and time management skills.

Company Benefits:

  • 32 days annual holiday (includes 8 bank holiday days)
  • Welcome pack & company induction.
  • Discounted servicing & parts across the Group
  • Annual staff social events
  • Barretts Summer Ball (held every 2 years)
  • State of art working environment

Ref: Marketing

Working Hours 08:30 - 17:30
Location Canterbury
Salary £28,000
Closing Date 31/05/2024
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