Vacancy: Marketing Executive

At Barretts Group, Canterbury

Reporting back to the Group Marketing Manager, the role of the Marketing Executive is to look after a collection of Brands within the Barretts Group. Working with the relevant Managers you will create, execute and analyse a varied range of campaigns, through a multi-channel range of media including, digital, traditional, and events, working to achieve set marketing objectives and goals.

You will be a passionate and intuitive marketer, capable of working independently and as an integral part of a diverse and skilled in-house marketing department.

Responsibilities:

• To uphold multiple Corporate Identities.
• Liaise with relevant contacts at manufacturer level to comply with their marketing standards and mandatory requirements.
• Understand the consumer behaviour of individual brands, to create insightful communications.
• Working to a quarterly marketing plan, being able to work quickly on ad-hoc activity to respond to a fast-paced working environment.
• Creation and execution of strategic multi-channel marketing campaigns focused on achieving marketing objectives and goals.
• Liaising with relevant managers to build and report on campaigns.
• Maintaining and improving social media presence.
• Updating website content, with well-written and fresh content.
• Improving search engine optimisation.
• Building email and direct mail campaigns.
• Ensuring consistency across integrated marketing communications.
• Designing artwork for digital and traditional assets.
• Design, execution, and analysis of social media adverts.
• Building and monitoring Google search, display, and remarketing adverts.
• Organisation of events and promotional activity.

Skills Required:

• Experience in a B2C and B2B marketing environment.
• BSc/BA in Marketing, Advertising, or relevant discipline.
• Photoshop / InDesign.
• Strong attention to detail.
• Knowledge of HTLM/CSS and experience with email facilities. For example, Mailchimp.
• Experience in using CMS.
• Social media content writing
• Experience in using a CRM.
• Data analysis.
• Copywriting.
• Knowledge of the latest marketing trends.
• Understanding of multi-channel marketing.
• Proficient in Word and Excel.
• Excellent communication skills.
• Impeccable organisational skills.

Closing date: 29th October 2021