Vacancy: Marketing Executive

At Barretts Group, Canterbury

Reporting back to the Group Marketing Manager, the role of the Marketing Executive is to look after a collection of Brands within the Barretts Group. Working with the relevant Managers you will create, execute and analyse a varied range of campaigns, through a multi-channel range of media including, digital, traditional, and events, working to achieve set marketing objectives and goals.

You will be a passionate and intuitive marketer, capable of working independently and as an integral part of a diverse and skilled in-house marketing department.

Responsibilities:

  • To uphold multiple Corporate Identities.
  • Liaise with relevant contacts at manufacturer level to comply with their marketing standards and mandatory requirements.
  • Understand the consumer behaviour of individual brands, to create insightful communications.
  • Working to a quarterly marketing plan, being able to work quickly on ad-hoc activity to respond to a fast-paced working environment.
  • Creation and execution of strategic multi-channel marketing campaigns focused on achieving marketing objectives and goals.
  • Liaising with relevant managers to build and report on campaigns.
  • Maintaining and improving social media presence.
  • Updating website content, with well-written and fresh content.
  • Improving search engine optimisation.
  • Building email and direct mail campaigns.
  • Ensuring consistency across integrated marketing communications.
  • Designing artwork for digital and traditional assets.
  • Design, execution, and analysis of social media adverts.
  • Building and monitoring Google search, display, and remarketing adverts.
  • Organisation of events and promotional activity.

Skills Required:

  • Experience in a B2C and B2B marketing environment.
  • BSc/BA in Marketing, Advertising, or relevant discipline.
  • Photoshop / InDesign.
  • Strong attention to detail.
  • Knowledge of HTLM/CSS and experience with email facilities. For example, Mailchimp.
  • Experience in using CMS.
  • Social media content writing
  • Experience in using a CRM.
  • Data analysis.
  • Copywriting.
  • Knowledge of the latest marketing trends.
  • Understanding of multi-channel marketing.
  • Proficient in Word and Excel.
  • Excellent communication skills.
  • Impeccable organisational skills.

Closing date: 29th October 2021

Ref: Marketing Executive (Group)

Working Hours Full Time
Location Canterbury
Salary
Benefits
Closing Date 29/10/2021
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