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The new BMW 7 Series represents a bold reimagining of what a luxury flagship should be. Rather than simply evolving the previous model, BMW has taken a completely fresh approach - introducing a design, technology platform, and in-car experience that sets a new benchmark for the segment. From its commanding road presence to its immersive digital interior, this is a vehicle designed not just to be driven, but to be experienced.
Figures shown are WLTP-based, provisional and subject to change.
Fully electric and effortless in motion - the BMW i7 is shaping the future of driving with innovative technology and pure driving pleasure.
Experience power at its greatest and expert control with the BMW M760e xDrive or the BMW i7 M70 xDrive.
The new BMW 7 Series introduces a more expressive and modern design language, moving away from the understated look of previous generations. Signature elements such as the illuminated Iconic Glow kidney grille and distinctive crystal headlights create a strong visual identity, while the overall presence is designed to feel bold and unmistakable on the road.
A key highlight is the level of personalisation available. With over 500 exterior paint finishes, including exclusive two-tone combinations, the 7 Series offers a level of individuality rarely seen in its class. These carefully paired colour combinations allow customers to create a truly unique finish, elevating the car beyond traditional luxury into something far more bespoke.
Inside, the new 7 Series has been designed as a refined and highly customisable space, with nearly 700 interior trim combinations available. Premium materials including BMW individual Merino leather, Alcantara and optional finishes such as cashmere wool allow for a completely tailored interior experience.
New details further elevate the cabin, including Crystal Clarity elements now included as standard, brining an added sense of precision and luxury to everyday controls. Interior lighting also plays a key role, with immersive ambient lighting and an illuminated Sky Lounge roof creating a clam, atmospheric space that transforms depending on the time of day or selected driving mode.
Exclusive to the new 7 Series is the Executive Lounge rear seating, offering a fully reclining seat with extended legroom, creating a first-class travel experience. This further reinforces the 7 Series as not just a driver-focused vehicle, but one designed equally around passenger comfort and luxury.
The new BMW 7 Series introduces a completely reimagined digital experience with the latest BMW Operating System X and BMW Panoramic iDrive. This next-generation system transforms how information is displayed, projecting key data across the windscreen via Panoramic Vision, while a free-cut central display and advanced 3D Head-Up Display provide a seamless, layered interface.
A standout addition is the passenger display, allowing front-seat occupants to engage with entertainment and vehicle functions independently, bringing a more connected and shared in-car experience.
In the rear, the introduction of the 31.3-inch 8K BMW Theatre Screen transforms journeys into a fully immersive entertainment experience, supported by streaming, gaming and connectivity features. This is further enhanced by Digital Premium, included as standard for the first four years, providing access to a wide range of digital services and content without additional subscription costs.
Together, these features position the 7 Series as one of the most technologically advanced vehicles in its segment, offering a fully integrated and future-focused digital environment.
The new 7 Series combines advanced engineering with intelligent innovation to deliver a smooth and effortless driving experience. Features such as adaptive 2-axle air suspension and rear-wheel steering work together to balance comfort with agility, ensuring confidence in both urban and long-distance driving.
A key advancement is the introduction of next-generation (Gen 6) battery technology, delivering improved efficiency and extended range compared to previous models. This marks an important step forward in BMW’s electrification strategy, ensuring the 7 Series remains at the forefront of performance and sustainability.
Convenience is also enhanced through features such as automatic doors, which can open and close at the touch of a button or via the key, creating a seamless, chauffeur-style experience. Combined with intelligent driver assistance systems and connected services, the 7 Series delivers a driving experience that is as intuitive as it is refined.
Expected to arrive in the UK in the 3rd quarter of 2026, the BMW i7 sets a new benchmark for all‑electric luxury, offering confidence, comfort and innovation in equal measure.
Register your interest today or contact Barretts BMW to find out more about BMW’s most advanced electric saloon.
Terms and Conditions
¹ Provisional figures that have not yet been officially confirmed.
² These figures were obtained using a combination of battery power and fuel. The BMW 7 Series Plug-in Hybrid requires mains electricity for charging. WLTP figures are shown for comparability purposes. Only compare fuel consumption, CO2 and electric range figures with other cars tested to the same technical procedures. These figures may not reflect real-life driving results, which will depend upon a number of factors including the starting charge of the battery, accessories fitted (post registration), variations in weather, driving styles, fuel type and vehicle load.
³ Due to regular software updates, screen designs in the communication may differ from the actual screen design in your BMW.
⁴ Equipment optionally available.
⁵ This requires BMW ConnectedDrive Services and a suitable smartphone. The availability and functions of the My BMW App vary by market and model.
⁶ For plug-in hybrid: At temperatures below -10 degrees Celsius, the fully electric drive system is only available after a few minutes of driving, once the battery has heated to operational temperature.
⁷ For plug-in hybrid: Electric drive depending on battery charge state.
⁸ For plug-in hybrid: Weighted, combined (EC AC Charge Weighted)
⁹ The availability of apps and content may change at any time and may vary from country to country.
¹⁰ The availability, system limits and range of features may vary by country.
