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JLR to invest £15 Billion over the next five years as its Modern Luxury electric-first future accelerates.
Jaguar Land Rover has announced exciting plans to accelerate its transition to become the world's leading modern luxury car manufacturer revealing its Halewood Plant in the UK, will become an all-electric production facility and its next-generation medium size SUV architecture, electrified modular architecture (EMA), will now be pure electric.
This announcement reaffirms the business's commitment to its Reimagine strategy, which will reposition the company as an electric-first, modern luxury carmaker by 2030, as Jaguar Land Rover makes stride towards its financial goals of achieving a net cash-positive position by financial year 25 and double-digit EBIT by 2026.
Investing in next-generation electric models.
Jaguar Land Rover confirmed the first of its next-generation medium-size modern luxury SUVs will be an all-electric model from the Range Rover family, launching in 2025 and built at Halewood in Merseyside, in a move that further affirms Jaguar Land Rover's commitment to the future of the UK car industry.
While EMA will now be electric only, as the trend to electrification in certain markets increases, Jaguar Land Rover will retain the flexible modular longitude architecture (MLA) on which Range Rover and Range Rover Sport are built offering internal combustion engine (ICE), HYBRID and battery electric vehicle (BEV) options. This gives JLR uncompromised flexibility to adapt its vehicle lineup to meet the needs of different markets around the world, that are moving at different speeds towards carbon net-zero targets.
House of Brands
As a next step within the Reimagine strategy, it was revealed Jaguar Land Rover will move to a House of Brands approach, to amplify the unique character of each of its brands - Range Rover, Defender, Discovery and Jaguar - and accelerate the delivery of the company's vision, to become the proud creator of the world's most desirable modern luxury automotive brands for the most discerning clients.
Investing in Jaguar Land Rover's UK industrial footprint
In addition to the news that its Halewood plant in Merseyside, UK, will become an all-electric production facility and its next generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure electric. Jaguar Land Rover also revealed its Engine Manufacturing Centre in Wolverhampton, UK, currently producing Ingenium internal combustion engines for its vehicles, will have an electric future producing electric drive units and battery packs for Jaguar Land Rover's next generation vehicles. It will be renamed the Electric Propulsion Manufacturing Centre to reflect the move.
In positive news for the future of the historic Castle Bromwich site, JLR confirmed that its stamping facilities that prepare pressed body metalwork for JLR’s vehicles will be expanded to play a key role in the company’s electric future, by providing body work for next generation electric vehicles. JLR continues to explore options for other parts of the Castle Bromwich site.
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