Barretts DS are offering an exclusive version of our first SUV, DS7 CROSSBACK, a car that's designed and built in France.
If you're dreaming of one model that embodies your taste for style and innovation, look no further than DS7 CROSSBACK La Première. It's as refined as it is technically advanced.
Experience DS7 CROSSBACK La Première through virtual reality with our new DS Virtual Vision. Equipped with a virtual reality headset from the DS Store, you'll be able to explore our limited edition model in extraordinary detail.
DS Virtual Vision enables you to immerse yourself in the very heart of our craftsmanship, discover our collection of exterior colours, high quality interior materials and latest technologies. As you might expect from us, it's an approach that's innovative and avant-garde.
Striking design features include:
- An upright front for a strong, distinguished appearance, qualities that are enhanced by DS7 CROSSBACK’s ribbed bonnet
- The gloss black front grille with our distinctive DS Wings motif that merges seamlessly with our signature of spectacular lighting (DS Active LED Vision and vertical LED daytime running lights)
- The 20 inch ‘Paris’ alloy wheels with the DS emblem and exclusive La Première badges
- An elegant finish in Artense Grey, Pearl White or Perla Nera Black
DS Active LED Vision with its Adaptive Front System adjusts the DS7 CROSSBACK’s lighting for the prevailing conditions. Using full LED technology, each main LED headlamp has three adaptable rotary modules. The power DS Active LED Vision draws is variable according to conditions for improved efficiency. And the lights improve safety and comfort by reducing driver fatigue through enhanced illumination.
This system improves safety by constantly monitoring your face in order to detect early signs of tiredness or distraction. If DS Driver Attention Monitoring thinks you’re not being vigilant enough, it will prompt you with visual and audible warnings.
By combining Adaptive Cruise Control Stop & Go (ACC Stop & Go) with Lane Positioning Assist (LPA) DS Connected Pilot enables DS7 CROSSBACK to drive and steer itself in certain conditions. It keeps DS7 CROSSBACK in its lane and a safe distance from the vehicle in front, making driving stress free.