Barretts DS are offering an exclusive version of our first SUV, DS7 CROSSBACK, a car that's designed and built in France.
If you're dreaming of one model that embodies your taste for style and innovation, look no further than DS7 CROSSBACK La Première. It's as refined as it is technically advanced.
Experience DS7 CROSSBACK La Première through virtual reality with our new DS Virtual Vision. Equipped with a virtual reality headset from the DS Store, you'll be able to explore our limited edition model in extraordinary detail.
DS Virtual Vision enables you to immerse yourself in the very heart of our craftsmanship, discover our collection of exterior colours, high quality interior materials and latest technologies. As you might expect from us, it's an approach that's innovative and avant-garde.
Striking design features include:
- An upright front for a strong, distinguished appearance, qualities that are enhanced by DS7 CROSSBACK’s ribbed bonnet
- The gloss black front grille with our distinctive DS Wings motif that merges seamlessly with our signature of spectacular lighting (DS Active LED Vision and vertical LED daytime running lights)
- The 20 inch ‘Paris’ alloy wheels with the DS emblem and exclusive La Première badges
- An elegant finish in Artense Grey, Pearl White or Perla Nera Black