Marketing Executive - Job description

Reporting back to the Group Marketing Manager, the role of Marketing Executive is to look after a collection of brands within the Barretts Group.

Working with the relevant managers, you will create, execute, and analyse a varied range of campaigns through multi-channel media, including digital, traditional, and events, to achieve set marketing objectives and goals.

You will be a passionate and intuitive marketer, capable of working independently and as an integral part of a diverse and skilled in-house marketing department.

Responsibilities:

• Diligently uphold multiple corporate identities.
• Liaise with internal and external managers to support them in achieving business goals.
• Understand the consumer behaviour of individual brands to create insightful and targeted communications.
• Work to a quarterly marketing plan while also being able to work quickly on ad-hoc activity in response to a fast-paced working environment.
• Creation, execution, and analysis of strategic multi-channel marketing campaigns.
• Manage and build upon multiple social media channels, creating engaging and relevant content to increase followership and engagement.
• Content management of websites with the latest offers, products, and rich media.
• Monitor and improve search engine optimisation.
• Conduct competitor and industry research to bring insight to campaigns.
• Building personalised and highly targeted email and direct mail campaigns.
• Ensuring consistency across integrated marketing communications.
• Designing artwork for digital and traditional assets to Corporate Identify standards.
• Design assets for paid social media and Google Display ads.
• Record and edit high-quality, impactful video content for social media, website, and advertising purposes.
• Reputation management via social media, review channels, and business listings.
• Utilising time management and organisational skills to work to strict campaign deadlines.

Skills Required:

• Experience in a B2C and/or B2B marketing environment.
• BSc/BA in Marketing, Advertising, or relevant discipline.
• Proficiency in Photoshop/InDesign.
• Photography and videography skills.
• Strong attention to detail.
• Knowledge of HTML/CSS and experience with email facilities, e.g., Mailchimp.
• Experience in using CMS.
• Social media management.
• Copywriting skills.
• Knowledge of the latest marketing trends and tools.
• Understanding of multi-channel marketing.
• Proficient in Word and Excel.
• Excellent communication skills.
• Impeccable organization and time management skills.

Company Benefits:

• 32 days annual holiday (includes 8 bank holiday days)
• Welcome pack & company induction.
• Discounted servicing & parts across the Group
• Annual staff social events
• Barretts Summer Ball (held every 2 years)
• State of art working environment